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Next is the dependable one. It is not the cheapest and it is not the most adventurous, but the sizing is consistent, the knitwear is better than it needs to be, and the children’s range is among the best in the country – which together make it the lowest-risk place on this list to buy a Christmas jumper for somebody else.
The festive selection runs from understated to full novelty without ever quite going mad. Fine-gauge knits with a small embroidered motif for the office. Chunky Fair Isle for the proper winter look. Light-up and pom-pom designs for anybody who wants to commit. Matching family sets and pyjamas, which Next does particularly thoroughly. And a men’s range that is genuinely a range rather than three jumpers.
The two practical advantages are the ones that matter in December. Sizing you can trust across years, so a jumper ordered for a relative on the other side of the country will probably fit. And next-day delivery with easy in-store returns, which is the difference between a rescued office party and a disaster. Festive stock arrives from early autumn and the popular children’s sizes go first.
